{"id":9621,"date":"2013-02-22T22:54:43","date_gmt":"2013-02-23T04:54:43","guid":{"rendered":"https:\/\/trainingmag.com\/fostering-behavior-change\/"},"modified":"2020-12-17T14:49:32","modified_gmt":"2020-12-17T20:49:32","slug":"fostering-behavior-change","status":"publish","type":"post","link":"https:\/\/trainingmag.com\/fostering-behavior-change\/","title":{"rendered":"Fostering Behavior Change"},"content":{"rendered":"<p>\u00a0<\/p>\n<style type=\"text\/css\">\n<!--{cke_protected}{C}%3C!%2D%2D%0A%20%2F*%20Font%20Definitions%20*%2F%0A%40font-face%0A%09%7Bfont-family%3ATimes%3B%0A%09panose-1%3A2%200%205%200%200%200%200%200%200%200%3B%0A%09mso-font-charset%3A0%3B%0A%09mso-generic-font-family%3Aauto%3B%0A%09mso-font-pitch%3Avariable%3B%0A%09mso-font-signature%3A3%200%200%200%201%200%3B%7D%0A%40font-face%0A%09%7Bfont-family%3A%22Cambria%20Math%22%3B%0A%09panose-1%3A2%204%205%203%205%204%206%203%202%204%3B%0A%09mso-font-charset%3A0%3B%0A%09mso-generic-font-family%3Aauto%3B%0A%09mso-font-pitch%3Avariable%3B%0A%09mso-font-signature%3A-536870145%201107305727%200%200%20415%200%3B%7D%0A%20%2F*%20Style%20Definitions%20*%2F%0Ap.MsoNormal%2C%20li.MsoNormal%2C%20div.MsoNormal%0A%09%7Bmso-style-unhide%3Ano%3B%0A%09mso-style-qformat%3Ayes%3B%0A%09mso-style-parent%3A%22%22%3B%0A%09mso-margin-top-alt%3Aauto%3B%0A%09margin-right%3A0in%3B%0A%09mso-margin-bottom-alt%3Aauto%3B%0A%09margin-left%3A0in%3B%0A%09mso-pagination%3Awidow-orphan%3B%0A%09font-size%3A10.0pt%3B%0A%09font-family%3ATimes%3B%0A%09mso-fareast-font-family%3A%22Times%20New%20Roman%22%3B%0A%09mso-bidi-font-family%3A%22Times%20New%20Roman%22%3B%7D%0Aa%3Alink%2C%20span.MsoHyperlink%0A%09%7Bmso-style-priority%3A99%3B%0A%09mso-style-parent%3A%22%22%3B%0A%09color%3Ablue%3B%0A%09text-decoration%3Aunderline%3B%0A%09text-underline%3Asingle%3B%7D%0Aa%3Avisited%2C%20span.MsoHyperlinkFollowed%0A%09%7Bmso-style-noshow%3Ayes%3B%0A%09mso-style-priority%3A99%3B%0A%09color%3Apurple%3B%0A%09mso-themecolor%3Afollowedhyperlink%3B%0A%09text-decoration%3Aunderline%3B%0A%09text-underline%3Asingle%3B%7D%0Ap.trg-today-pulse-text-1%2C%20li.trg-today-pulse-text-1%2C%20div.trg-today-pulse-text-1%0A%09%7Bmso-style-name%3Atrg-today-pulse-text-1%3B%0A%09mso-style-unhide%3Ano%3B%0A%09mso-margin-top-alt%3Aauto%3B%0A%09margin-right%3A0in%3B%0A%09mso-margin-bottom-alt%3Aauto%3B%0A%09margin-left%3A0in%3B%0A%09mso-pagination%3Awidow-orphan%3B%0A%09font-size%3A10.0pt%3B%0A%09font-family%3ATimes%3B%0A%09mso-fareast-font-family%3A%22Times%20New%20Roman%22%3B%0A%09mso-bidi-font-family%3A%22Times%20New%20Roman%22%3B%7D%0Ap.trg-today-pulse-text-2%2C%20li.trg-today-pulse-text-2%2C%20div.trg-today-pulse-text-2%0A%09%7Bmso-style-name%3Atrg-today-pulse-text-2%3B%0A%09mso-style-unhide%3Ano%3B%0A%09mso-margin-top-alt%3Aauto%3B%0A%09margin-right%3A0in%3B%0A%09mso-margin-bottom-alt%3Aauto%3B%0A%09margin-left%3A0in%3B%0A%09mso-pagination%3Awidow-orphan%3B%0A%09font-size%3A10.0pt%3B%0A%09font-family%3ATimes%3B%0A%09mso-fareast-font-family%3A%22Times%20New%20Roman%22%3B%0A%09mso-bidi-font-family%3A%22Times%20New%20Roman%22%3B%7D%0A.MsoChpDefault%0A%09%7Bmso-style-type%3Aexport-only%3B%0A%09mso-default-props%3Ayes%3B%0A%09font-size%3A10.0pt%3B%0A%09mso-ansi-font-size%3A10.0pt%3B%0A%09mso-bidi-font-size%3A10.0pt%3B%7D%0A%40page%20WordSection1%0A%09%7Bsize%3A8.5in%2011.0in%3B%0A%09margin%3A1.0in%201.25in%201.0in%201.25in%3B%0A%09mso-header-margin%3A.5in%3B%0A%09mso-footer-margin%3A.5in%3B%0A%09mso-paper-source%3A0%3B%7D%0Adiv.WordSection1%0A%09%7Bpage%3AWordSection1%3B%7D%0A%2D%2D%3E--><\/style>\n<p class=\"trg-today-pulse-text-1\">By Bruce Tulgan<\/p>\n<p class=\"trg-today-pulse-text-1\">Everything is changing so fast, except for the Holy Grail of training: Training that sticks!<\/p>\n<p class=\"trg-today-pulse-text-1\">What are the best practices for creating and delivering training that results in lasting skill and knowledge uptake and permanent behavior change?<\/p>\n<ol>\n<li>\n\t\tAlign learning goals 100 percent to meet clearly defined skill and knowledge gaps tied directly to concrete business outcomes that matter. How? Make needs assessment an ongoing dialogue with leaders at all levels.<\/li>\n<li>\n\t\tMake sure the content resonates. Zero in on the pain caused by the skill or knowledge gaps and make a persuasive case for how filling those gaps will ease the pain. The stickiest messages dovetail with what people already know. That\u2019s why they laugh! Remind them of their pain, first. Then offer them some relief from that pain.<\/li>\n<li>\n\t\tDeliver the content so it is hard to forget. Aim at multiple memory centers. The stickiest part of the brain is emotional memory. Make them feel it viscerally\u2014\u201cha ha!\u201d \u201coh, no!\u201d \u201caha!\u201d<\/li>\n<li>\n\t\tFocus on actionable solutions. Offer a clear plan, concrete tools, and step-by-step techniques.<\/li>\n<li>\n\t\tPromote ongoing knowledge and skill development. Give learners takeaway information for continuing study and skills for continuing practice.<\/li>\n<li>\n\t\tFollow up. Schedule regular reminders, refreshers, discussion, and feedback.<\/li>\n<li>\n\t\tEnsure their real world of work supports actualizing the learning. Help learners\u2019 leaders\/managers and coworkers understand and buy into the tools, techniques, and action plans\u2014before, during, and after the training.<\/li>\n<\/ol>\n<p class=\"trg-today-pulse-text-1\">For more information, contact: <a href=\"http:\/\/www.rainmakerthinking.com\/blog\">www.rainmakerthinking.com\/blog<\/a>; Twitter @brucetulgan; <a href=\"http:\/\/www.talkaboutthework.com\" class=\"broken_link\" rel=\"nofollow\">http:\/\/www.talkaboutthework.com<\/a>; <a href=\"mailto:brucet@rainmakerthinking.com\">brucet@rainmakerthinking.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"cybocfi_hide_featured_image":"","footnotes":""},"categories":[12],"tags":[42],"class_list":{"0":"post-9621","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-magazine","7":"tag-sticky-notes","8":"magazine_issues-january-2013"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.2 (Yoast SEO v25.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fostering Behavior Change<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trainingmag.com\/fostering-behavior-change\/\" 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