{"id":9553,"date":"2012-11-29T06:00:00","date_gmt":"2012-11-29T12:00:00","guid":{"rendered":"https:\/\/trainingmag.com\/2012-training-industry-report\/"},"modified":"2020-12-17T14:49:37","modified_gmt":"2020-12-17T20:49:37","slug":"2012-training-industry-report","status":"publish","type":"post","link":"https:\/\/trainingmag.com\/2012-training-industry-report\/","title":{"rendered":"2012 Training Industry Report"},"content":{"rendered":"<p>After rebounding last year, the training industry hit a bump in the road in 2012 as it followed the downward economic trend that dogged the U.S.: Total 2012 U.S. training expenditures\u2014including payroll and spending on external products and services\u2014fell 6.5 percent to $55.8 billion, according to <em>Training<\/em> magazine&#39;s 2012 Training Industry Report. Some 65 percent of organizations either saw their training budget remain the same or decrease in 2012. Training payroll increased substantially, from $31.3 billion to $36.4 billion, but spending on outside products and services decreased $1.7 billion to $7.4 billion.<\/p>\n<p>\tThe training budget figure was calculated by projecting the average training budget to a weighted universe of companies, using a Dun &#038; Bradstreet database available through Hoovers of U.S. organizations with more than 100 employees. It is interesting to note that although small companies have the smallest annual budgets, there are so many of them that they account for 62 percent of the total budget for training expenditures.<\/p>\n<p>\tDownload a PDF of the full report below.<br \/>\n\t\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After rebounding last year, the training industry hit a bump in the road in 2012 as it followed the downward economic trend that dogged the U.S.: Total 2012 U.S. training expenditures\u2014including payroll and spending on external products and services\u2014fell 6.5 percent to $55.8 billion, according to Training magazine&#8217;s 2012 Training Industry Report. Some 65 percent of organizations either saw their training budget remain the same or decrease in 2012.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"cybocfi_hide_featured_image":"","footnotes":""},"categories":[12],"tags":[16],"class_list":{"0":"post-9553","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-magazine","7":"tag-feature","8":"magazine_issues-november-2012"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.2 (Yoast SEO v25.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2012 Training Industry Report<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trainingmag.com\/2012-training-industry-report\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2012 Training Industry Report\" \/>\n<meta property=\"og:description\" content=\"After rebounding last year, the training industry hit a bump in the road in 2012 as it followed the downward economic trend that dogged the U.S.: Total 2012 U.S. training expenditures\u2014including payroll and spending on external products and services\u2014fell 6.5 percent to $55.8 billion, according to Training magazine&#039;s 2012 Training Industry Report. Some 65 percent of organizations either saw their training budget remain the same or decrease in 2012.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trainingmag.com\/2012-training-industry-report\/\" \/>\n<meta property=\"og:site_name\" content=\"Training\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TrainingMagazine\" \/>\n<meta property=\"article:published_time\" content=\"2012-11-29T12:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-17T20:49:37+00:00\" \/>\n<meta name=\"author\" content=\"Lorri Freifeld\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TrainingMagUs\" \/>\n<meta name=\"twitter:site\" content=\"@TrainingMagUs\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lorri Freifeld\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/trainingmag.com\/2012-training-industry-report\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/trainingmag.com\/2012-training-industry-report\/\"},\"author\":{\"name\":\"Lorri Freifeld\",\"@id\":\"https:\/\/trainingmag.com\/#\/schema\/person\/cd5c8bf4e4da92690ae292cbcfcc6849\"},\"headline\":\"2012 Training Industry Report\",\"datePublished\":\"2012-11-29T12:00:00+00:00\",\"dateModified\":\"2020-12-17T20:49:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/trainingmag.com\/2012-training-industry-report\/\"},\"wordCount\":163,\"publisher\":{\"@id\":\"https:\/\/trainingmag.com\/#organization\"},\"keywords\":[\"Feature\"],\"articleSection\":[\"Magazine Articles\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/trainingmag.com\/2012-training-industry-report\/\",\"url\":\"https:\/\/trainingmag.com\/2012-training-industry-report\/\",\"name\":\"2012 Training Industry Report\",\"isPartOf\":{\"@id\":\"https:\/\/trainingmag.com\/#website\"},\"datePublished\":\"2012-11-29T12:00:00+00:00\",\"dateModified\":\"2020-12-17T20:49:37+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/trainingmag.com\/2012-training-industry-report\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/trainingmag.com\/2012-training-industry-report\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/trainingmag.com\/2012-training-industry-report\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/trainingmag.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"2012 Training Industry Report\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/trainingmag.com\/#website\",\"url\":\"https:\/\/trainingmag.com\/\",\"name\":\"Training\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/trainingmag.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/trainingmag.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/trainingmag.com\/#organization\",\"name\":\"Training Magazine\",\"url\":\"https:\/\/trainingmag.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/trainingmag.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/trainingmag.com\/wp\/wp-content\/uploads\/2020\/12\/training-logo-544.png\",\"contentUrl\":\"https:\/\/trainingmag.com\/wp\/wp-content\/uploads\/2020\/12\/training-logo-544.png\",\"width\":554,\"height\":150,\"caption\":\"Training Magazine\"},\"image\":{\"@id\":\"https:\/\/trainingmag.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/TrainingMagazine\",\"https:\/\/x.com\/TrainingMagUs\",\"https:\/\/www.instagram.com\/training_magazine\/\",\"https:\/\/www.linkedin.com\/company\/lakewood-media-group-llc\",\"https:\/\/www.youtube.com\/channel\/UCBRVPGzg9czIhhjPcViYh-w\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/trainingmag.com\/#\/schema\/person\/cd5c8bf4e4da92690ae292cbcfcc6849\",\"name\":\"Lorri Freifeld\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/trainingmag.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ec060ebbbf717a62b45723490c570a40c5a6eee721a0e07c4a2ee09b3822eff9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ec060ebbbf717a62b45723490c570a40c5a6eee721a0e07c4a2ee09b3822eff9?s=96&d=mm&r=g\",\"caption\":\"Lorri Freifeld\"},\"description\":\"Lorri Freifeld is the editor\/publisher of Training magazine. She writes on a number of topics, including talent management, training technology, and leadership development. She spearheads two awards programs: the Training MVP Awards and Emerging Training Leaders. A writer\/editor for the last 30-plus years, she has held editing positions at a variety of publications and holds a Master\u2019s degree in journalism from New York University.\",\"sameAs\":[\"http:\/\/www.trainingmag.com\"],\"url\":\"https:\/\/trainingmag.com\/author\/lorri-freifeld\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"2012 Training Industry Report","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/trainingmag.com\/2012-training-industry-report\/","og_locale":"en_US","og_type":"article","og_title":"2012 Training Industry Report","og_description":"After rebounding last year, the training industry hit a bump in the road in 2012 as it followed the downward economic trend that dogged the U.S.: Total 2012 U.S. training expenditures\u2014including payroll and spending on external products and services\u2014fell 6.5 percent to $55.8 billion, according to Training magazine's 2012 Training Industry Report. Some 65 percent of organizations either saw their training budget remain the same or decrease in 2012.","og_url":"https:\/\/trainingmag.com\/2012-training-industry-report\/","og_site_name":"Training","article_publisher":"https:\/\/www.facebook.com\/TrainingMagazine","article_published_time":"2012-11-29T12:00:00+00:00","article_modified_time":"2020-12-17T20:49:37+00:00","author":"Lorri Freifeld","twitter_card":"summary_large_image","twitter_creator":"@TrainingMagUs","twitter_site":"@TrainingMagUs","twitter_misc":{"Written by":"Lorri Freifeld","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/trainingmag.com\/2012-training-industry-report\/#article","isPartOf":{"@id":"https:\/\/trainingmag.com\/2012-training-industry-report\/"},"author":{"name":"Lorri Freifeld","@id":"https:\/\/trainingmag.com\/#\/schema\/person\/cd5c8bf4e4da92690ae292cbcfcc6849"},"headline":"2012 Training Industry Report","datePublished":"2012-11-29T12:00:00+00:00","dateModified":"2020-12-17T20:49:37+00:00","mainEntityOfPage":{"@id":"https:\/\/trainingmag.com\/2012-training-industry-report\/"},"wordCount":163,"publisher":{"@id":"https:\/\/trainingmag.com\/#organization"},"keywords":["Feature"],"articleSection":["Magazine Articles"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/trainingmag.com\/2012-training-industry-report\/","url":"https:\/\/trainingmag.com\/2012-training-industry-report\/","name":"2012 Training Industry Report","isPartOf":{"@id":"https:\/\/trainingmag.com\/#website"},"datePublished":"2012-11-29T12:00:00+00:00","dateModified":"2020-12-17T20:49:37+00:00","breadcrumb":{"@id":"https:\/\/trainingmag.com\/2012-training-industry-report\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/trainingmag.com\/2012-training-industry-report\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/trainingmag.com\/2012-training-industry-report\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/trainingmag.com\/"},{"@type":"ListItem","position":2,"name":"2012 Training Industry Report"}]},{"@type":"WebSite","@id":"https:\/\/trainingmag.com\/#website","url":"https:\/\/trainingmag.com\/","name":"Training","description":"","publisher":{"@id":"https:\/\/trainingmag.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/trainingmag.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/trainingmag.com\/#organization","name":"Training Magazine","url":"https:\/\/trainingmag.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/trainingmag.com\/#\/schema\/logo\/image\/","url":"https:\/\/trainingmag.com\/wp\/wp-content\/uploads\/2020\/12\/training-logo-544.png","contentUrl":"https:\/\/trainingmag.com\/wp\/wp-content\/uploads\/2020\/12\/training-logo-544.png","width":554,"height":150,"caption":"Training Magazine"},"image":{"@id":"https:\/\/trainingmag.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/TrainingMagazine","https:\/\/x.com\/TrainingMagUs","https:\/\/www.instagram.com\/training_magazine\/","https:\/\/www.linkedin.com\/company\/lakewood-media-group-llc","https:\/\/www.youtube.com\/channel\/UCBRVPGzg9czIhhjPcViYh-w"]},{"@type":"Person","@id":"https:\/\/trainingmag.com\/#\/schema\/person\/cd5c8bf4e4da92690ae292cbcfcc6849","name":"Lorri Freifeld","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/trainingmag.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ec060ebbbf717a62b45723490c570a40c5a6eee721a0e07c4a2ee09b3822eff9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ec060ebbbf717a62b45723490c570a40c5a6eee721a0e07c4a2ee09b3822eff9?s=96&d=mm&r=g","caption":"Lorri Freifeld"},"description":"Lorri Freifeld is the editor\/publisher of Training magazine. She writes on a number of topics, including talent management, training technology, and leadership development. She spearheads two awards programs: the Training MVP Awards and Emerging Training Leaders. A writer\/editor for the last 30-plus years, she has held editing positions at a variety of publications and holds a Master\u2019s degree in journalism from New York University.","sameAs":["http:\/\/www.trainingmag.com"],"url":"https:\/\/trainingmag.com\/author\/lorri-freifeld\/"}]}},"_links":{"self":[{"href":"https:\/\/trainingmag.com\/wp-json\/wp\/v2\/posts\/9553","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trainingmag.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trainingmag.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trainingmag.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/trainingmag.com\/wp-json\/wp\/v2\/comments?post=9553"}],"version-history":[{"count":0,"href":"https:\/\/trainingmag.com\/wp-json\/wp\/v2\/posts\/9553\/revisions"}],"wp:attachment":[{"href":"https:\/\/trainingmag.com\/wp-json\/wp\/v2\/media?parent=9553"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trainingmag.com\/wp-json\/wp\/v2\/categories?post=9553"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trainingmag.com\/wp-json\/wp\/v2\/tags?post=9553"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}