{"id":11576,"date":"2020-02-28T17:36:18","date_gmt":"2020-02-28T23:36:18","guid":{"rendered":"https:\/\/trainingmag.com\/maximizing-the-impact-of-all-your-training-efforts-in-2020\/"},"modified":"2021-03-17T14:32:21","modified_gmt":"2021-03-17T19:32:21","slug":"maximizing-the-impact-of-all-your-training-efforts-in-2020","status":"publish","type":"post","link":"https:\/\/trainingmag.com\/maximizing-the-impact-of-all-your-training-efforts-in-2020\/","title":{"rendered":"Maximizing the Impact of All Your Training Efforts in 2020"},"content":{"rendered":"

I\u2019d like to share with you the three things I personally have done to create add value and make a difference in all<\/em> of my training for more than 50 years. These are three things you must do in order to ensure your training delivers the results both you and your clients want. It doesn\u2019t matter who you are or what your \u201cexperience level\u201d is. It doesn\u2019t matter what content you teach or whether you deliver your own programs or buy them off the shelf. It doesn\u2019t matter what you currently are doing to achieve results. And it doesn\u2019t cost you a thing.<\/p>\n

Answer just one question and then we\u2019ll dive in:<\/p>\n

How do you currently measure your results?<\/strong><\/p>\n

Is it smile sheets or do you actually pre- and post-test? Do you track what\u2019s learned back on the job or do you use metrics to demonstrate measurable value to your stakeholders in dollars and sense? Regardless of your current measures, what do you want your results to be? Increase smile sheet ratings, improve test scores, or go to another level entirely?<\/p>\n

Do you want straight 10s on your evaluations? Do you want all participants to score 90 percentplus on the post-test? Do you want to see results when you use Kirkpatrick Level 3 (it gets used) and Level 4 (it makes a measurable difference to the organization) results?<\/p>\n

Figure it out in your own mind. Verbalize it. Write it down.<\/p>\n

Now, I can\u2019t tell you how much, but I can tell you how.<\/em><\/p>\n

The question is simple:<\/p>\n

\u201cWhat does it take to grow the impact of my training and performance efforts and have my clients recognize that what I do for them is an investment\u2014not a cost?\u201d<\/strong><\/p>\n

3 SIMPLE KEYS<\/strong><\/p>\n

In examining my own training and performance consulting business\u2014and in studying the successes of hundreds of my colleagues and clients\u2014I\u2019ve discovered that there are three simple keys to increasing the impact of any training or performance intervention:<\/p>\n

Key #1: Make sure you have the right solution. <\/strong>You need to carefully examine performance problems that come your way. When performance is the question, training is your sixth answer. Do you have the ability to walk your clients (either internal or external) through a three-step process\u2014I call this my Performance Solutions Cube\u2014so that both you and they are convinced before one penny is invested or one minute is wasted that you have a workable solution that will solve the problem and get results?<\/p>\n

There are few parts of an organization that cannot improve performance. Your job is to help them find the right solution\u2014and then help them implement it. Your focus needs to be on results, not activities.<\/p>\n

You want your training and performance improvement efforts to reach as many people as possible and as deeply into the organization as possible.<\/p>\n

Key #2: Increase participation whenever you can.<\/strong> You need more<\/em> involvement in all of your training programs. In 451 BC, a prot\u00e9g\u00e9 of Confucius said, \u201cWhat I hear, I forget. What I see, I remember. But what I do, I understand.\u201d More than 2,000 years later, this is still the most succinct formula for improving performance I\u2019ve ever heard.<\/p>\n

Why is this important?<\/p>\n

In simple terms, just because I\u2019ve said it, doesn\u2019t mean you\u2019ve learned it. <\/em>Our training and performance improvement efforts must be focused on people doing things differently. To do that, they must both remember and understand.<\/p>\n

But without involvement and participation, that can\u2019t happen. However, increasing involvement and participation in the classroom will not automatically increase the results you\u2019re looking for. We also must increase involvement before and after training. This participation includes not only the learner, but also the manager or supervisor who sends him or her. Why? Because only when the manager sees the value will the participant have the support needed to practice the skills and apply the knowledge once he or she is back on the job. Only when the manager sees the value will he or she properly prepare a participant to attend training so the learner is fully engaged. This means the manager now sees training as an investment, not a cost.<\/p>\n

Growing the number of attendees in your programs will not automatically bring results. You must have a system in place that involves more managers in implementing transfer of training action plans.<\/p>\n

Key #3: Have a \u201cpain conversation.\u201d <\/strong>In other words, help your clients (internal or external) quantify, in both time and money, the cost of living with the current situation. You\u2019re working hard to deliver training that is as good as you can make it\u2014now make sure the training is viewed as a solution, not just an activity.<\/p>\n

One of the first things a trainer learns is Kirkpatrick\u2019s 4 Levels of Evaluation:<\/p>\n

Level 1: Did they like it? <\/strong>Measured through end-of-course evaluations, often called \u201csmile sheets.\u201d<\/p>\n

Level 2: Did they learn it?<\/strong> Measured through careful pre- and post-course testing.<\/p>\n

Level 3: Did they use it?<\/strong> Measured by postcourse on-the-job observation and participant and manager interviews.<\/p>\n

Level 4: Did it make a difference to the organization? <\/strong>Measured by changes in metrics agreed to before implementing the performance solution.<\/p>\n

Which of these do you currently use? How well do you use them? For more than 25 years, I\u2019ve been telling people that we need to turn Kirkpatrick upside down. Why? Because currently 90 percent of all organizations use Level 1 evaluation, and less than 5 percent use Level 4.<\/em><\/p>\n

Yet the real value of any training or performance solution lies in Level 4. For too long, we\u2019ve been told it is too expensive, too difficult to measure, etc. I think there\u2019s another reason. We\u2019re scared. We\u2019re afraid that if we measure it, we\u2019ll find our training adds no value and makes no difference. So we avoid it.<\/p>\n

I\u2019m here to tell you that you don\u2019t have to avoid it. It is possible to measure, and it is not all that difficult. If you are following our guidelines, you\u2019ll demonstrate over and over again that what you\u2019re doing is making a difference\u2014a huge difference!<\/p>\n

But it takes two things to measure at Level 4:<\/p>\n

    \n
  1. Having a \u201cpain conversation\u201d before any intervention takes place.<\/li>\n
  2. Digging deep enough to have your client understand the real cost of continuing to live with the problem.<\/li>\n<\/ol>\n

    Why is this important? Because training is a process, not an event<\/em>\u2014and that process must involve and deeply engage each person in order to maximize results.<\/p>\n

    TRUSTED ADVISOR OR MERE PROVIDER?<\/strong><\/p>\n

    Decision-makers routinely will approve $20,000 for a training program. Just as routinely, they will invest 10 times that amount for a solution that offers a 5-to-1 return on investment!<\/p>\n

    I have seen this happen repeatedly with my clients. Clients will call ready to spend money on training, but after a pain conversation, they will invest 10 or 20 times the amount because we have helped identify a performance problem or series of problems; identified solutions; identified metrics that quantified the real cost of allowing the performance problem to remain; and then supported implementation of solutions that yielded real, measurable Level 4 results.<\/p>\n

    How much would you<\/em> pay for a solution that cut a $1.4 million annual loss in hard dollars to less than $300,000? And when your client (either internal or external) sees that kind of result, are you viewed as a mere provider? Or are you moving up the scale to becoming a trusted advisor?<\/p>\n

    I want to be a trusted advisor, not a mere provider\u2014 don\u2019t you?<\/p>\n

    If you\u2019d like my Performance Solutions Cube job aid, send an e-mail to Cube@CTTNewsletters.com<\/a> with \u201cCube Gift\u201d in the subject line, and share with me what you\u2019ve gained from this particular column.<\/p>\n

    As always, until next time, add value and make a difference\u2014because that\u2019s what it all comes down to!<\/p>\n

    Bob Pike, CSP, CPLP FELLOW, CPAE Speakers Hall of Fame, is known as the \u201ctrainer\u2019s trainer.\u201d He is the author of more than 30 books, including \u201cCreative Training Techniques Handbook\u201d and his newest book, \u201cThe Expert\u2019s Guide to BYOD (Bring Your Own Device) to Training.\u201d You can follow him on Twitter and Facebook using bobpikectt.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

    \n\tYou\u2019re working hard to deliver training that is as good as you can make it\u2014now make sure your clients (internal and external) view that training as a solution, not just an activity.<\/p>\n","protected":false},"author":33,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"cybocfi_hide_featured_image":"","footnotes":""},"categories":[12],"tags":[26],"class_list":{"0":"post-11576","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-magazine","7":"tag-trainer-talk","8":"magazine_issues-march-2020"},"acf":[],"yoast_head":"\nMaximizing the Impact of All Your Training Efforts in 2020<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trainingmag.com\/maximizing-the-impact-of-all-your-training-efforts-in-2020\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maximizing the Impact of All Your Training Efforts in 2020\" \/>\n<meta property=\"og:description\" content=\"You\u2019re working hard to deliver training that is as good as you can make it\u2014now make sure your clients (internal and external) view that training as a solution, not just an activity.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trainingmag.com\/maximizing-the-impact-of-all-your-training-efforts-in-2020\/\" \/>\n<meta property=\"og:site_name\" content=\"Training\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TrainingMagazine\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-28T23:36:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-17T19:32:21+00:00\" \/>\n<meta name=\"author\" content=\"Bob Pike\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TrainingMagUs\" \/>\n<meta name=\"twitter:site\" content=\"@TrainingMagUs\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bob Pike\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/trainingmag.com\/maximizing-the-impact-of-all-your-training-efforts-in-2020\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/trainingmag.com\/maximizing-the-impact-of-all-your-training-efforts-in-2020\/\"},\"author\":{\"name\":\"Bob Pike\",\"@id\":\"https:\/\/trainingmag.com\/#\/schema\/person\/455ea69854a214e192ec0eaba426b22b\"},\"headline\":\"Maximizing the Impact of All Your Training Efforts in 2020\",\"datePublished\":\"2020-02-28T23:36:18+00:00\",\"dateModified\":\"2021-03-17T19:32:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/trainingmag.com\/maximizing-the-impact-of-all-your-training-efforts-in-2020\/\"},\"wordCount\":1378,\"publisher\":{\"@id\":\"https:\/\/trainingmag.com\/#organization\"},\"keywords\":[\"Trainer Talk\"],\"articleSection\":[\"Magazine Articles\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/trainingmag.com\/maximizing-the-impact-of-all-your-training-efforts-in-2020\/\",\"url\":\"https:\/\/trainingmag.com\/maximizing-the-impact-of-all-your-training-efforts-in-2020\/\",\"name\":\"Maximizing the Impact of All Your Training Efforts in 2020\",\"isPartOf\":{\"@id\":\"https:\/\/trainingmag.com\/#website\"},\"datePublished\":\"2020-02-28T23:36:18+00:00\",\"dateModified\":\"2021-03-17T19:32:21+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/trainingmag.com\/maximizing-the-impact-of-all-your-training-efforts-in-2020\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/trainingmag.com\/maximizing-the-impact-of-all-your-training-efforts-in-2020\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/trainingmag.com\/maximizing-the-impact-of-all-your-training-efforts-in-2020\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/trainingmag.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Maximizing the Impact of All Your Training Efforts in 2020\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/trainingmag.com\/#website\",\"url\":\"https:\/\/trainingmag.com\/\",\"name\":\"Training\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/trainingmag.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/trainingmag.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/trainingmag.com\/#organization\",\"name\":\"Training Magazine\",\"url\":\"https:\/\/trainingmag.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/trainingmag.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/trainingmag.com\/wp\/wp-content\/uploads\/2020\/12\/training-logo-544.png\",\"contentUrl\":\"https:\/\/trainingmag.com\/wp\/wp-content\/uploads\/2020\/12\/training-logo-544.png\",\"width\":554,\"height\":150,\"caption\":\"Training Magazine\"},\"image\":{\"@id\":\"https:\/\/trainingmag.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/TrainingMagazine\",\"https:\/\/x.com\/TrainingMagUs\",\"https:\/\/www.instagram.com\/training_magazine\/\",\"https:\/\/www.linkedin.com\/company\/lakewood-media-group-llc\",\"https:\/\/www.youtube.com\/channel\/UCBRVPGzg9czIhhjPcViYh-w\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/trainingmag.com\/#\/schema\/person\/455ea69854a214e192ec0eaba426b22b\",\"name\":\"Bob Pike\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/trainingmag.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/178eee1c356329a002b684d84040a7b25bfa90dc31f0a7cf3e9e7c68195eee37?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/178eee1c356329a002b684d84040a7b25bfa90dc31f0a7cf3e9e7c68195eee37?s=96&d=mm&r=g\",\"caption\":\"Bob Pike\"},\"url\":\"https:\/\/trainingmag.com\/author\/bob-pike\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Maximizing the Impact of All Your Training Efforts in 2020","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/trainingmag.com\/maximizing-the-impact-of-all-your-training-efforts-in-2020\/","og_locale":"en_US","og_type":"article","og_title":"Maximizing the Impact of All Your Training Efforts in 2020","og_description":"You\u2019re working hard to deliver training that is as good as you can make it\u2014now make sure your clients (internal and external) view that training as a solution, not just an activity.","og_url":"https:\/\/trainingmag.com\/maximizing-the-impact-of-all-your-training-efforts-in-2020\/","og_site_name":"Training","article_publisher":"https:\/\/www.facebook.com\/TrainingMagazine","article_published_time":"2020-02-28T23:36:18+00:00","article_modified_time":"2021-03-17T19:32:21+00:00","author":"Bob Pike","twitter_card":"summary_large_image","twitter_creator":"@TrainingMagUs","twitter_site":"@TrainingMagUs","twitter_misc":{"Written by":"Bob Pike","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/trainingmag.com\/maximizing-the-impact-of-all-your-training-efforts-in-2020\/#article","isPartOf":{"@id":"https:\/\/trainingmag.com\/maximizing-the-impact-of-all-your-training-efforts-in-2020\/"},"author":{"name":"Bob Pike","@id":"https:\/\/trainingmag.com\/#\/schema\/person\/455ea69854a214e192ec0eaba426b22b"},"headline":"Maximizing the Impact of All Your Training Efforts in 2020","datePublished":"2020-02-28T23:36:18+00:00","dateModified":"2021-03-17T19:32:21+00:00","mainEntityOfPage":{"@id":"https:\/\/trainingmag.com\/maximizing-the-impact-of-all-your-training-efforts-in-2020\/"},"wordCount":1378,"publisher":{"@id":"https:\/\/trainingmag.com\/#organization"},"keywords":["Trainer Talk"],"articleSection":["Magazine Articles"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/trainingmag.com\/maximizing-the-impact-of-all-your-training-efforts-in-2020\/","url":"https:\/\/trainingmag.com\/maximizing-the-impact-of-all-your-training-efforts-in-2020\/","name":"Maximizing the Impact of All Your Training Efforts in 2020","isPartOf":{"@id":"https:\/\/trainingmag.com\/#website"},"datePublished":"2020-02-28T23:36:18+00:00","dateModified":"2021-03-17T19:32:21+00:00","breadcrumb":{"@id":"https:\/\/trainingmag.com\/maximizing-the-impact-of-all-your-training-efforts-in-2020\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/trainingmag.com\/maximizing-the-impact-of-all-your-training-efforts-in-2020\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/trainingmag.com\/maximizing-the-impact-of-all-your-training-efforts-in-2020\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/trainingmag.com\/"},{"@type":"ListItem","position":2,"name":"Maximizing the Impact of All Your Training Efforts in 2020"}]},{"@type":"WebSite","@id":"https:\/\/trainingmag.com\/#website","url":"https:\/\/trainingmag.com\/","name":"Training","description":"","publisher":{"@id":"https:\/\/trainingmag.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/trainingmag.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/trainingmag.com\/#organization","name":"Training Magazine","url":"https:\/\/trainingmag.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/trainingmag.com\/#\/schema\/logo\/image\/","url":"https:\/\/trainingmag.com\/wp\/wp-content\/uploads\/2020\/12\/training-logo-544.png","contentUrl":"https:\/\/trainingmag.com\/wp\/wp-content\/uploads\/2020\/12\/training-logo-544.png","width":554,"height":150,"caption":"Training Magazine"},"image":{"@id":"https:\/\/trainingmag.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/TrainingMagazine","https:\/\/x.com\/TrainingMagUs","https:\/\/www.instagram.com\/training_magazine\/","https:\/\/www.linkedin.com\/company\/lakewood-media-group-llc","https:\/\/www.youtube.com\/channel\/UCBRVPGzg9czIhhjPcViYh-w"]},{"@type":"Person","@id":"https:\/\/trainingmag.com\/#\/schema\/person\/455ea69854a214e192ec0eaba426b22b","name":"Bob Pike","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/trainingmag.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/178eee1c356329a002b684d84040a7b25bfa90dc31f0a7cf3e9e7c68195eee37?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/178eee1c356329a002b684d84040a7b25bfa90dc31f0a7cf3e9e7c68195eee37?s=96&d=mm&r=g","caption":"Bob Pike"},"url":"https:\/\/trainingmag.com\/author\/bob-pike\/"}]}},"_links":{"self":[{"href":"https:\/\/trainingmag.com\/wp-json\/wp\/v2\/posts\/11576","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trainingmag.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trainingmag.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trainingmag.com\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/trainingmag.com\/wp-json\/wp\/v2\/comments?post=11576"}],"version-history":[{"count":1,"href":"https:\/\/trainingmag.com\/wp-json\/wp\/v2\/posts\/11576\/revisions"}],"predecessor-version":[{"id":18785,"href":"https:\/\/trainingmag.com\/wp-json\/wp\/v2\/posts\/11576\/revisions\/18785"}],"wp:attachment":[{"href":"https:\/\/trainingmag.com\/wp-json\/wp\/v2\/media?parent=11576"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trainingmag.com\/wp-json\/wp\/v2\/categories?post=11576"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trainingmag.com\/wp-json\/wp\/v2\/tags?post=11576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}