{"id":10020,"date":"2015-02-13T01:16:05","date_gmt":"2015-02-13T07:16:05","guid":{"rendered":"https:\/\/trainingmag.com\/once-upon-a-time\/"},"modified":"2015-02-13T01:16:05","modified_gmt":"2015-02-13T07:16:05","slug":"once-upon-a-time","status":"publish","type":"post","link":"https:\/\/trainingmag.com\/once-upon-a-time\/","title":{"rendered":"Once Upon a Time\u2026"},"content":{"rendered":"<p><span>Stories represent the most powerful form of persuasion we know. <\/span><span>The most memorable brands tell their story not just through slogans and slick ads but through the words, actions, and attitudes of its people. Unlike a great customer service story where the situational response speaks for itself, the company story may express several key values, represent multiple chapters in a company&#8217;s history, and connect with numerous anecdotes. It is the overall storybook that provides the context for other stories we tell.<\/span><\/p>\n<p><span>Help people to remember and realize the company story by highlighting key elements\u2014and reminding them often. Here are a few tips to keep in mind:<\/span><\/p>\n<ul>\n<li><span>Involve people in identifying key words and phrases that they associate with the organization&#8217;s story<span>\u00a0<\/span><\/span><\/li>\n<li><span><span>Create a word cloud and post it.<\/span><\/span><\/li>\n<li><span><span><span>Make at-a-glance connections visible for employees and stakeholders in as many places as possible.<\/span><\/span><\/span><\/li>\n<li><span><span><span><span>Use pictures to illustrate meaning and attract attention to the story.<\/span><\/span><\/span><\/span><\/li>\n<li><span><span><span><span><span>Ask a volunteer photographer to capture people doing things that are consistent with the company story.<\/span><\/span><\/span><\/span><\/span><\/li>\n<li><span><span><span><span><span><span>Have people share their observations of the company story &#8220;acting itself out.&#8221;<\/span><\/span><\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n<p><span>Companies don&#8217;t tell their stories\u2014 people do. Making the company story sticky requires getting people constantly involved in making the story come to life.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span style=\"font-size:12px\">Stories represent the most powerful form of persuasion we know.<span style=\"color:rgb(0, 0, 0); font-family:arial,verdana,georgia,sans-serif\"> The most memorable brands tell their story not just through slogans and slick ads but through the words, actions, and attitudes of its people. <\/span><\/span><\/p>\n","protected":false},"author":110,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"cybocfi_hide_featured_image":"","footnotes":""},"categories":[12],"tags":[18],"class_list":{"0":"post-10020","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-magazine","7":"tag-training-today","8":"magazine_issues-january-2015"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.2 (Yoast SEO v25.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Once Upon a Time\u2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trainingmag.com\/once-upon-a-time\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Once Upon a Time\u2026\" \/>\n<meta property=\"og:description\" content=\"Stories represent the most powerful form of persuasion we know. 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